Senior Copywriter
Cramer

• Led copy development for a pharmaceutical patient support program, crafting and refining marketing and operational materials such as PowerPoint presentations, emails, brochures, brand guides, and scripts

• Collaborated closely with graphic designers and project managers to ensure cohesive, high-quality deliverables aligned with brand standards and strategic goals

• Standardized and streamlined program language, improving consistency, efficiency, and clarity across all program materials

Senior Manager, Creative & Digital Marketing
PRX

• Produced nationwide out-of-home and digital marketing campaigns that promoted PRX, Radiotopia from PRX, and the portfolio of shows within each network. My responsibilities included developing strategy, managing budgets, producing assets, deploying the campaigns, and reporting results

• Managed the relaunch of Radiotopia.fm in 2022. I designed the site's structure and functionality, built the wireframe, and supervised the visual design

• Supervised PRX's and Radiotopia from PRX’s digital communications including newsletters, social media, website, and YouTube presence

Digital Content Manager
PRX

• Produced multichannel digital campaigns to promote PRX, Radiotopia from PRX, TRAX from PRX, and the portfolio of shows within each network.  My responsibilities included developing strategy, managing budgets, producing assets, deploying the campaigns, and reporting results

• Developed and executed strategies for newsletters, social media, blogs, and YouTube presence while discovering new opportunities to grow and engage the audience

• Established a consistent brand identity across platforms that reflected the platform's unique audience and purpose within the brand's ecosystem within the first 6 months of the role

Media Cloud Collections Curator
MIT Media Lab

• Renewed out-of-date collections to reflect the current media landscape

• Updated data inputs of the media sources

• Organized media sources into the proper collections

• Contributed to UX and UI design of the Media Cloud tools

• Assisted in outreach to journalists who use the Media Cloud platform

Analytics Researcher (Thesis Project)
The Conversation US

• Analyzed impact KPIs that align with The Conversation’s mission and brand goals

• Prototyped an analytics dashboard that included quantitative and qualitative data to easily identify trends and focus areas

Editorial Intern
The Conversation US

• Produced social video explainers based on articles published on the site

• Built graphs and charts to illustrate articles with relevant data sets

• Facilitated research to find experts to write about newsworthy topics

• Found photos to accompany articles; wrote captions

User Tester (Class Project)
The Wall Street Journal

• During a semester-long class project, I assisted The Wall Street Journal in making their content more accessible to millennial and novice financial readers

• Partnered with The Journal’s product manager of editorial tools to create an inline dictionary tool that defined financial terms on request

• User-tested the tool for design and function

• Pitched the function to heads of The Wall Street Journal at the end of the semester