Podcasting 101
Podcasting 101 is a 10-part instructional video series to support early-stage podcasters, from PRX and the Google Podcasts creator program.
This project was promoted across all of PRX’s digital platforms, with significant emphasis on YouTube, organic social media, and email. I created the campaign strategy for this initiative, produced the campaign assets, and deployed the campaign across the channels.
YouTube
YouTube was the first place that we published the videos and focused traffic from the other platforms. My contributions included:
Creating the upload/execution strategy
Writing the video titles and descriptions
Uploading the videos with the appropriate tags and metadata
Creating thumbnails
Social Media
Organic social was an opportunity to engage our audience with several content types and formats. My contributions included:
Creating a strategy for reach and engagement
Copywriting
Producing graphics
Deploying the posts
We used email as an engagement tool to deepen the relationship with our audience. My contributions included:
Copywriting
Producing graphics
Drip automation strategy
Email deployment
