Radiotopia: For ____

This campaign was designed to promote a selection of shows within Radiotopia from PRX and boost brand awareness for the network by visually connecting its most prominent podcasts. I developed the copy, creative approach, media buying, and digital strategy for this campaign.

This campaign resulted in:

• More than double the network’s net increase in episode downloads for 3 of the 6 cities we targeted

• More new user webpage sessions in all 6 targeted markets

• Download increases in 3 of the markets for more than half of the podcasts featured in the campaign, despite fewer downloads for the network at large during the same timeframe